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#1 Direct Marketing Mistake: Poor Mailing List Selection
The Wrong List can Jeopardize a Great Offer When most people are planning a direct mail campaign, they spend a lot of time and effort on getting the perfect layout. They usually end up wasting a lo...More »
10 Steps to Maximize Your Postcard Campaign
Most proactive marketing campaigns have some form of direct mail incorporated into the overall strategy. Postcards, occasionally overlooked, are an effective marketing tool with good value and high im...More »
10 STEPS TO SUCCESS IN DIRECT SALES
No one is born a salesperson, any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also ...More »
10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5)
It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, t...More »
10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)
It is human nature to try and improve upon the conditions around us. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, consci...More »
3 Keys to Effective Email Marketing
Email marketing is becoming a popular tool for many small and home based businesses around the world. Email marketing allows businesses to eliminate expenses for things like paper, ink/toner, envelop...More »
5 Low Cost/no Cost Ways for Aesthetic Physicians to Prosper
5 Low Cost/No Cost Ways for Aesthetic Physicians to Prosper During a Down Economy You may be feeling the pinch of the downturn in the economy. Thanks to the media’s frenzied reporti...More »
5 Proven Secrets Help you Write E-mails That Get Read and Get Results
Read this to learn 5 secrets to good writing. Apply these secrets to every word you choose, every sentence you write, every paragraph you create … and you can be sure that your e-mail will communicate...More »
5 Ways Camera Verification Puts You Ahead Of The Mail House Competition
Let's face it... everyone has inkjets, inserters, tabbers, laser printers, offset/web, etc.  As a matter of fact, trying to offer these as an incentive to mailing customers would just get you some fun...More »
5 Ways to make your postcards stand out
5 Ways to make your postcards stand out 1. Keep it simple Your message should be short and sweet. You want readers to know who you are, what you’re offering and how to get it. Limiting copy an...More »
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
51 Ways to Say Thank-you in a Fundraising Letter One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. But you also want to be fiscally responsible....More »
6 Reasons Why Email Marketing Can Help Your Business
Email marketing (EM)is defined as the practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective mark...More »
7 Deadly Sins of Marketing
When I started my first marketing job I was asked to prepare a flyer and have it delivered to all the homes and businesses in the area. The company would then track the response rate and see if this n...More »
7 Essential Tips for Direct Mail Flyers
So you already have the very best flyer design and have chosen the ultimate in distribution methods, direct mailing, but you still find that your flyer advertising campaign is not as effective as it c...More »
8 Copywriting Tips The Pros Use
My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or bette...More »
8 Fundamental Rules For Writing Great Copy That Sells
The number one objective of your sales copy is to get your prospect interested enough in your offer to actually take action and buy it. Just how do you actually write copy that does just that? The...More »
9 Sales Triggers to Use in Your Sales Copy
Are your sales at the level you’d like?   Do you want to ethically persuade more people to buy from you?   There’s a book which anyone trying to sell any product or service must read. It’s t...More »
a comparison and synchronization tool for SQL Server database
Do you need a data comparison and synchronization tool for SQL Server database development projects? Godsw SQL Compare is the powerful software suit for you. Godsw SQL Compare integrates with SQL Se...More »
A General Surgeon Workplace
Firstly, let’s go over what you need in order to be a general surgeon. Now to be in this general surgeon field, you must have your undergraduate degree in science, must have taken and passed the MCAT ...More »
A Step by Step Guide to Creating Cash on Demand
 Step 1 –Find A Hungry Market...  As a successful marketer, I regularly get people sending me emails asking the same question:  “I’ve developed this product … or I’ve bought the licence to this pro...More »
Addressed Admail vs 1st Class Mail
I get asked everyday what the major differences are between Addressed Admail, (aka bulk mail, 3rd class mail, LCP or Letter Carrier Presort), and Lettermail (aka 1st class mail). There are quite a few...More »
Advertise For Less: Insert Media
bet you've been looking for such an opportunity, but you never thought about it. Here it is, you can finally advertise for LESS." Why Should You Consider Shared Direct Mail? Shared Direct Mail Ad...More »
All you Wanted to Know About Direct Mail and Newsletters
Article Title : All you wanted to know about Direct Mail and Newsletters Article Content: What is direct mail? Direct mail (or direct marketing) is a highly targeted method of marketing a ser...More »
Amazing Direct Marketing Sales Letter Results
Even if your advertising contains allstar looks, costly arranged design, and amazing visual graphics, you have achieved nothing. However if you adhere to using power words, you will create action. Act...More »
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