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How to get prospects to open your direct mail envelopes.
In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling bo...More »
How to Get Your Copy Read - Guaranteed!
Everyone has heard the saying, “Don’t judge a book by its cover.” Well, we wouldn’t need a saying like that if it wasn’t human nature to judge by visual appearance rather than content. As we all kno...More »
How To Improve Your Fundraising Letter In 10 Simple Steps
How To Improve Your Fundraising Letter In 10 Simple Steps Creating a powerful and emotive fundraising letter isn’t easy. But thankfully there is a wealth of Copywriting know-how available to those w...More »
How To Increase Your Acquisition Of New Chiropractic Patients By 20% In Just 24 Hours!
Here's an easy way to boost your acquisition of new chiropractic patients by 20% in just 24 hours. Done right, it actually requires LESS WORK and LESS TIME than what you're probably doing right now. ...More »
How To Increase Your Sales Instantly With Email Marketing
Some traditional businesses may be affected by SARS and the war. However, if you can take action fast, not only can you minimize these adverse effects, you may also be able to increase your sales. ...More »
How To Make The Most Of Your Flyer Distribution Campaign
The key to any successful marketing campaign is to plan and therefore execute it well. There are key issues that must be thought about before any distribution begins. Firstly you need to think abou...More »
How to Measure the Impact of Direct Mail Campaigns
It appears to be a common trend nowadays to say that direct mail campaigns are dead. The development of the Internet has certainly left many more avenues of marketing open but those who suggest direct...More »
How to Not Get Your Direct Mail Promotions Thrashed
Marketing by means of direct mail promotions have become one of the most preferred trends in promotion and advertising. Over the year, it has proven its value especially for small-time businesses that...More »
How To Obtain A Merchant's Credit Card Account
It's a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option. Some marketers enjoy increases of 10% to 30% in sales when they get up...More »
How to Reduce the Environmental Impact of Direct Mail
If you use direct mail as a promotional tool, you can easily ensure that your business is reducing wastage by using the following mechanisms.   1)       Using the Mailing Preference Service   ...More »
How to Sell a Gym Membership-3
How to Sell a gym Membership - How to Increase gym Membership How often have you caught yourself exclaiming that there could be no other solution to an issue - and that that problem leads to a dea...More »
How To Structure Your Sales Copy Effectively To Boost Your Conversion Rates
Well-structured sales copy can be used to entice and effectively increase your conversion rates. But just how do you create effective sales copy? There is a formula that has worked for decades or ...More »
How To Target Your Leaflet Delivery In The 21st Century
Leaflet delivery companies are all the same, right? If my company is at all niche, there's no point in using them, right? Because the standard industry practice is to mail out flyers randomly to a pos...More »
How To Use Direct Mail Marketing To Your Advantage
Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for direct marketing solutions that help to grow their business for the cheapest amo...More »
How to Use Offline Sources for List Success?
Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online bu...More »
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Beca...More »
How to Use Pizza Menu Direct Mail to Generate Fast Sales
There are three key things you should know about any direct mail advertising campaign. Pizza menu direct mail campaigns produce INSTANT results for LESS money. Pizza menu direct mail campa...More »
How to use postcards to grow your business on the cheap
To determine if postcard advertising is for your business you need to answer two questions First question is this; Can you define the type of business your customer is in?  For example, we are in th...More »
How To Write A Compelling Marketing Letter That Actually Gets Read. Part 2
In my last article I gave you a template for hooking the reader's attention. It's important to reiterate that the purpose of the first sentence is simply to get the reader to read the second sentence....More »
How to Write a Direct Mail Fundraising Letter (Four Tips)
1. Address your reader as a friend, not as "Friend." When was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend...More »
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you a...More »
How To Write Blockbuster Headlines
  With today’s economy going to the pits, consumers’ grip on their money is getting excruciatingly tight.   In general, after years and years of overspending and living on credit, this is a go...More »
How to Write Copy That Sells
By: Mark Pocock Using the right words to sell more of your products or services is very important for your target market – that is if you want to sell your products or services. You might say “Of co...More »
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of rec...More »
How To Write Sales Letters That Deliver
Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn't send out a high enough volume to get the replies you were looking for. Or, you co...More »
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